This large sector covers the production and sale of consumer goods, as well as various consumer services including electronic commerce and health care. Since 1996, Baring Vostok funds have invested over $400 million in 13 companies from this sector.


The only flash sales etailer of branded Baby & Kids goods in Russia
Moscow, Russia
Year of initial investments:
Large minority stake

Mamsy, a Baby & Kids focused flash sales etailer of branded goods was founded in 2011 by Andrey and Maria Skurov. The company’s premise is to enable Russian moms to buy goods fr om the best manufacturers around the world at the most competitive prices. Such an ambitious goal has been achieved thanks to “flash sales” business model.

Every day Mamsy offers its customers a new flash sale lim ited by time and quantity. The business model enables customers to get the lowest price and manufacturers to develop a loyal customer base and increased brand awareness. Since launch, over half a million happy moms throughout Russia have shopped on Mamsy.

After undertaking a thorough analysis of the business model and studying successful Western peers, Baring Vostok Private Equity Fund V invested in Mamsy.

Other projects


02 September 2019

Media Statement.

Baring Vostok statement on the court decision to arrest Evison’s remaining shares of Vostochny Bank.
15 August 2019

Media Statement.

Mosgorsud took the only possible reasonable decision today, transferring Philippe Delpal to house arrest. The court also claified some of the restrictions relating to Michael Calvey’s continued house arrest.
06 August 2019

Media Statement.

BVCP statement on the decision by Mosgorsud on 5 August 2019.
10 July 2019

Media Statement.

At today’s hearing in the Basmanniy Court the defense lawyers for Ivan Zyuzin and Vagan Abgaryan announced a motion to disqualify the judge after spotting the ruling for the hearing on the judge’s desk before the hearing had even completed.
09 July 2019

Media Statement.

Today’s decision by the Basmanniy Court to prolong the pre-trial detentions of Maxim Vladimirov and Philippe Delpal was unfounded.

08 July 2019

Media Statement.

Today the Basmanny Court once again prolonged the house arrest of the founder of Baring Vostok Michael Calvey, without any legal basis for the arrest.

14 June 2019

Media Statement.

Baring Vostok funds are very concerned about potential violations with the bank’s formal approach to meeting the Central Bank requirements, and about continuing issues with Vostochny’s asset quality that may require an additional RUB 10-15 billion of provisions be created.
21 May 2019

Media Statement.

BVCP statement on the decision to deny Philippe Delpal’s appeal regarding the form of pre-trial detention.